Friday, February 04th, 2011 | Author: assistant

When evaluating Affiliate Marketing Software you will have a list of features in your mind. You will find the basic features that most software will adequately cover. Then there are the characteristics which will set you apart and allow you to manage your affiliates inside a dynamic and flexible manner to reap the most benefit from your affiliates.

First, the software must have the ability to easily generate affiliate sign up web forms. The web form should collect all of the information you need (customized depending on what you want to collect), create an affiliate account for the new user, assign these phones a commission plan and send them getting started emails. The whole process ought to be automated entirely and require no manual intervention if you would like.

Second, there must be an affiliate management center where existing affiliates can log on and find out:

* stats about their generated activity (clicks, sales, payment history, etc.)
* stats about the commissions they will be paid (sales, refunds, chargebacks)
* view and download available promotional tools (banner images, emails, tweets, etc)

Through an easy to use interface is important for you affiliates.

Third, you ought to be able to easily add promotional tools for your affiliates to use. And also the capability to give a rich set of different tools is a critical factor. In addition, each promotional tool should be “customized” automatically for the individual affiliates with their information (e.g., name, affiliate links, etc.).

Fourth, you’ll need a flexible commissioning setup. This feature enables you to define multiple commission plans which will pay affiliates differently for the same products. For example, you can pay some affiliates 10% for product X and 15% for product Y. While for other affiliates you can pay 20% regardless of the product. The choices with a flexible system are limited by your imagination.

Fifth, at some time will need the ability to specify different squeeze pages for different affiliates. Getting the flexibility to control the website landing page is huge. You ought to be able to control it per affiliate and even potential include a landing page link within the affiliate link. Additionally, depending on your affiliate, you may want a chance to test several squeeze pages for a specific affiliate to determine what one pulls the best for his or her leads. Having that ability is critical if you do any sort of testing.

Sixth, using a deep integration together with your shopping cart software is mandatory. There are lots of standalone applications that will allow you to track affiliate clicks and sales. However, whenever you integrate deeply with your shopping cart software, you can utilize some truly powerful affiliate selling techniques. One game changing example is to do away entirely with affiliate links. That might sound crazy for you; but think about this scenario.

You allow a unique coupon code for your affiliate (e.g., THEIR_LAST_NAME). This promotion code does a number of things. First it provides the consumer a unique price (that you would have given them anyway) to cause them to become go into the code. Second, the promotion code associates that sale with the affiliate automatically.

The affiliate are now able to hand out that special promotion code which is linked to them. This really is powerful since the affiliate are now able to give out that coupon code in a number of places – not only email. Imagine if your affiliates gave away a magazine or special report that belongs to them. Description of how the range from the coupon code. When they are giving an exhibition from a stage, they are able to know just say a coupon code. They might send a coupon in the mail (e.g., postcard) and obtain credit for that sale.

Opening more marketing avenues than just online email links is really a game changer to the way you sell your product or service. Finding offline marketing venues to market your products will propel your business success.

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